Multi-Function Calibration Tool First to Address Color Balance Needs of Digital Photography with Multi-Source WhitePoint Checking, Bracketed Highlight and Blacks Adjustment

LAWRENCEVILLE, NJ - March 2, 2009 - Datacolor, a global leader in digital color management technology, today announced SpyderCube, the first all-in-one RAW calibration device for fast and accurate whitepoint correction as well as bracketed adjustments for highlights and blacks. For years, photographers have relied on traditional flat gray cards to establish proper white balance in a wide range of shooting environments. Today, these professionals require new techniques to meet the changing dynamic of photography and new digital workflow processes. Capturing appropriate information at the time of image exposure will greatly reduce time and effort in the post-production process and ensure true color rendition and image detail.

To ensure that SpyderCube will outperform and outlast other white balance devices, Datacolor designed the product using ABS Cycoloy, a hybrid resin that is fade proof, extremely durable, and flame / shock resistant. In addition, colors are through-pigmented for durability, and are carefully formulated to provide optimal color values, including an 18% gray which defines a new standard for spectral neutrality to provide accurate color balance under any light source.

"Datacolor's core mission is to leverage our intimate knowledge of a photographer's digital workflow and create color management tools dedicated to helping them express their vision, save time, and reduce costs," said Christoph Gamper, Datacolor's Vice President for Consumer Business Products. "SpyderCube gives photographers a new and innovative way to quickly customize white balance and other adjustments when shooting in RAW and begin the color management workflow process during exposure, not in post-production."

Each feature of the SpyderCube is designed to provide a unique solution to RAW adjustment needs, yet work together to produce precise white balance and overall image adjustment when shooting in RAW. For example, the White face of SpyderCube helps define highlights in relation to the catch-light; the Gray face measures color temperature and mid-tone response; the Black face defines shadows in relations to the Black Trap; and the Black Trap defines absolute black.

In addition, SpyderCube does not require specialized or proprietary software to operate effectively and can be used with any RAW conversion software available today to precisely adjust all photos taken under the same lighting conditions. SpyderCube can also be used to improve JPEG camera files.

SpyderCube Features and Functions

• Ability to capture accurate color without a lot of trial and error manipulation
• Spectrally Neutral so SpyderCube responds accurately to all lighting conditions
• Provides reference values to check and adjust RAW control settings
• Includes Black Trap for shadow detail control
• Allows users to instantly correct color images by setting color temperature values
• Allows users to accurately adjust shadows and highlight detail in any RAW image
• Ideal for location shooting (outdoors or indoors) and studios
• Essential for RAW conversion, and can also be used when correcting images in a JPG workflow

Datacolor's SpyderCube will have a suggested list price of $59.00 and will be available at photo retail outlets beginning in March, 2009.

About Datacolor

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Larger Storage Space Perfect for Continuous High-Resolution Image Capture

Fountain Valley, CA -- (February 9, 2009) -- Kingston Digital, Inc., the Flash memory affiliate of Kingston Technology Company, Inc., today announced it is increasing the capacity of its CompactFlash Elite Pro(TM) Flash memory cards to 32GB. Shipping immediately, the new cards offer larger capacity and fast data transfer rates to allow amateur and professional photographers to maximize the performance of their high-end digital cameras.

"The Kingston 32GB CF Elite Pro card is designed to keep pace with and not limit the productivity of the most advanced digital camera equipment on the market," said Wendy Lecot, Flash business development manager, Kingston Digital. "Combining the large storage capacity along with fast read and write speeds makes this card ideal for continuous capture and download of images."

Kingston's CompactFlash Elite Pro cards (part #: CF/32GB-S2) have a suggested price of $154.00 (MSRP U.S.) and are backed by a lifetime warranty and 24/7 live technical support. For more information visit www.kingston.com/flash. Visit www.kingston.com/wheretobuy for a reseller near you.

Features/benefits:

• Capacities*: 4GB, 8GB, 16GB, 32GB
• Dimensions: 1.43" x 1.68" x 0.13" (36.4mm x 42.8mm x 3.3mm) - CF Type I
• Speed**: 25MB/sec. read, 20MB/sec. write
• Operating Temperature: 0° to 60° C / 32° to 140° F
• Storage Temperature: -20° to 85° C / -4° to 185° F
• Standardized: complies with CompactFlash Association specification standards
• Easy: plug and play
• Guaranteed: lifetime warranty
• Economical: autosleep mode preserves system battery life

*Some of the listed capacity is used for formatting and other functions and thus is not available for data storage.
**Speed may vary due to host and device configuration.

About Kingston Digital, Inc.

Kingston Digital, Inc. ("KDI") is the Flash memory affiliate of Kingston Technology Company, Inc., the world's largest independent manufacturer of memory products. Established in 2008, KDI is headquartered in Fountain Valley, California, USA. For more information, please visit www.kingston.com or call 800-337-8410.

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See the article for the full press release.

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See the full article to view the press release.

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Lexar Unveils High-Capacity Memory Cards for Video

January 7, 2009: Lexar Media has released detail of a new line of memory cards specifically designed for extended, standard- and high-definition (HD) video capture. Available in SDHC and Memory Stick Pro formats, the new Lexar Full-HD Video memory cards provide a reliable alternative to traditional tape-based storage devices and offer high-speed video transfer from the card to a computer for backup and sharing on popular user-generated content websites. The Lexar SDHC Full-HD Video memory card is available in 4GB, 8GB, and 16GB capacities, with the ability to record up to 90, 180, and 360 minutes of content, respectively. The Lexar Memory Stick PRO Duo Full-HD Video memory card comes in capacities of 4GB and 8GB, and can record up to 90 and 180 minutes of content, respectively.

Both video memory cards are expected to be available from early March. Local pricing has still to be determined.

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B&H are offering the 2Gb 133x Professional Compact Flash card for #30, less $30 rebate, making it effectively free (plus shipping and possibly sales tax).

Adorama has similar deals.

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