In an effort to assist our readers in getting good advice and making the right purchasing decisions, we are in the process of building an extensive Rating Center, covering everything from equipment (Camera, Lenses and Accessories) to Reviewers and Resellers, to help make sure our readers are getting the best advice possible.
If you have an opinion on a piece of equipment, retailer, review or anything else related to Photography, please vote and leave a review. If you don't see what you are looking for, please email us at reviews@dentonimages.com and we'll see if we can add it to this page.
Our goal is to make this site as useful as possible by pointing people in the right direction, based on a combination of our reviews and extensive user reviews.
There are different approaches to marketing. Sex sells, as does celebrity. However the appeal and effectiveness of advertising can vary greatly as witnessed by Nikons marketing efforts.
In the first campaign, Nikon acknowledged the largest demographic of buyers of consumer electronics are adult males under the age of 45. So for their advertising campaign, they selected the controversial Kate Moss, swapped her clothes for a Nikon, and ran a series of ads along the lines of "I'm a supermodel. I'm naked. I'm here. Here's a Nikon.", and left the rest to your imagination.
When this campaign came to an end, Nikon searched high and low for a different celebrity that could represent the values of their brand to their key demographic. They somehow settled on Ashton Kutcher, reasons why will be left to your imagination.
Visit this page to cast your votes on several pictures and a video from each campaign. Please rate them from 5 stars (for "I like it, please show me more") down to 1 star (for "If I see another one of these adverts I'm selling my Nikon gear and switching to Canon")
Also known as EveryPrice.com. Online retailer, currently being charged by the State of Texas for conducting an unlawful bait-and-switch scheme. Read more here.
11/25/2008 - New Retailer Rating Section: A new section has been added to rate and review retailers of photographic equipment.
Detailed site information is also provided, including the Alexa ranking (how much traffic the site gets) and the Reseller Rating (customer feedback).
Most of out gear comes from either B&H Photo or Amazon, we spend many thousands of dollars at each every year. Amazon is the leading online retailer, however if we have a question about a certain product, it's virtually impossible to find a phone number for Amazon, and if we do get hold of someone, they are not experts on photography gear. However B&H are. This is why we set up this section, places like Reseller Rating are great resources for general feedback, but they can be too general as in the example above - we've started this section specifically to gather opinions and feedback as to how well the retailers do with regard to sales and support for photographic equipment only, an area where a deep expertise is sometimes needed.
Please add your vote and review to help make this section more useful and accurate. Read More about New Retailer Rating Section
11/16/2008 - DSLR Rating Section: A new DSLR Rating and Review section has been added to the site, allowing our users to rate and review DSLR's from Nikon, Canon and Sony, as well as browse reviews by other users.
Please help make this site better for everyone and add your rating and review today!
Read More about DSLR Rating Section
11/16/2008 - New Rating Center: We have put together a Rating Center, showing a summary and the highest rated items from each of our rating pages.
Currently it is displaying the top ten DSLR's, and top five Equipment Review Sites, Photography Review Sites, and Photography News and Resource Sites, as rated by our users.
More rate and review sections will be added over the coming weeks to allow our users to rate and review other items, such as Lenses, Accessories and Retailers.
Read More about New Rating Center
11/16/2008 - Rate: Nikon D3: Latest addition to our Rate the DSLR Section: Nikon D3
Announced in August 2007, the Nikon D3 was launched as the flagship Nikon model, replacing the D2 series cameras, and became Nikons first Full Frame (35mm equivalent) DSLR.
11/16/2008 - Rate: Nikon D200: Latest addition to our Rate the DSLR Section: Nikon D200
Announced in November 2005, the Nikon D200 replaced the Nikon D100 as Nikons primary prosumer camera, three and a half years after the D100's introduction.
11/16/2008 - Rate: Canon Rebel XS: Latest addition to our Rate the DSLR Section: Canon Rebel XS
Announced in July 2008, the Canon EOS Rebel XS is an entry level DSLR featuring a 10 megapixel sensor, Live View, and is capable of shooting at 3 frames per second.
11/16/2008 - Rate: Sony Alpha A900: Latest addition to our Rate the DSLR Section: Sony Alpha A900
Announced in September 2008, the Sony Alpha A900 was launched as the flagship Sony model, joining Canon and Nikon as manufacturers of Full Frame
DSLR's.
11/16/2008 - Rate: Sony Alpha A700: Latest addition to our Rate the DSLR Section: Sony Alpha A700
Announced in September 2007, the Sony Alpha A700 became the second Sony Alpha DSLR (after the now discontinued A100) aimed at serious amateurs, featuring a 12.
11/16/2008 - Rate: Sony Alpha A300: Latest addition to our Rate the DSLR Section: Sony Alpha A300
Released in early 2008, at the same time as the higher resolution Sony Alpha A350, the Sony Alpha A300 takes the middle spot in Sony's entry-level DSLR line-up.
11/16/2008 - Rate: Sony Alpha A200: Latest addition to our Rate the DSLR Section: Sony Alpha A200
Announced in January 2008, shortly before the Sony Alpha A300 and A350, the Sony Alpha A200 replaced the A100 as Sony's entry-level DSLR, offering a slight upgrade at a lower price-point.
This site has extensive performance data on Compact Flash (CF) Cards and Secure Digital (SD) cards used in different cameras from the majr manufacturers, plus news and other features.
11/12/2008 - Review Site: Ken Rockwell: Latest addition to our Rate the Review Section: Ken Rockwell
Ken is either loved or hated, depending on who you ask. His extremely popular site has been described as the National Enquirer of Photographic Sites. Ken often goes for a reaction, including making bold claims like Digital is Dying, and claiming he can get better results from a $5 film camera than a $3,200 DSLR system.
A professional nature Photographer based in Olso, Norway, with in-depth reviews based on his many years of experience in the field using Nikon equipment. Best known for his lens reviews, his site also covers some bodies and accessories.
Another professional wildlife photographer using Nikon equipment, Moose offers reviews, plus tips on techniques and is author of the Guide to Wildlife Photography. He also offers workshops and classes, and has an online store.
Primarily a Canon site, but also covering Nikon and many 3rd party lens manufacturers. Large forums, review section is driven primarily by user reviews.
A digital camera review website covering all the major brands. Site features unbiased digital camera reviews (DSLR and Point & Shoot cameras), specs, news, and forums.
11/12/2008 - Review Site: SLRGear.com: Latest addition to our Rate the Review Section: SLRGear.com
A large review site focused primarily on lenses. It performs its own technical reviews, as well as allowing users to post reviews. Site also has a forum section.
With over 140,000 registered members, possibly the largest online Nikon community. Site contains extensive forums as well as product reviews, galleries and more.
11/12/2008 - Review Site: dpreview.com: Latest addition to our Rate the Review Section: dpreview.com
A huge site covering just about every aspect of digital photography, including comprehensive reviews of DSLR's, Lenses and Point & Shoot cameras from all the major manufacturers. Site was bought by Amazon.com in May 2007.
Maintained by Michael H. Reichmann, this site focuses mainly on Landscape and Nature Photography. It contains a reasonably large review section, as well as forums, articles, tutorials and publishes DVD's and Videos.
11/06/2008 - Rate DSLR's: The DSLR camera database has been updated to allow our visitors to rate DSLR's. Either go to the DSLR's overview page, or search DSLR's by feature, then click on the stars to rate them. Read More about Rate DSLR's
If you found this page helpful, please Link to it, or
Email This Page to a friend.
Subscribe in a reader
, B&H Photo Video, OneCall, Adorama, Calumet,
